The hotel, which takes up 14 floors of a 92-floor building, was designed by David Rockwell, the architect behind the New York Edition and several W hotels. It wasn’t too long ago that exploring anywhere beyond Ninth Avenue was a stretch, but the zip code once known for construction and the Javits Center is now home to a space dedicated to all things wellness. CNN Sans ™ & © 2016 Cable News Network.The new Equinox Hotel, a fitness franchise–turned–hospitality enclave, is on the fringe of Manhattan, in Hudson Yards. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account (HBO and CNN are both owned by WarnerMedia.) “We think we’ve created the ‘HBO of fitness’ because on HBO there’s no bad programs.” “The quality of the content matters a lot,” he said. “We believe what we’re offering is something pretty unique,” he said, pointing to the app’s ability to track a users’ health metrics and curate classes with high production value. That doesn’t concern Belsham because of the company’s prestige positioning. It’s also about $30 per month more expensive compared to Peloton, Apple Fitness+ and other rivals that offers similar fitness classes. Its original name, “Variis” was quietly scrapped earlier this year in favor of Equinox+. Its polish has faded recently because of a treadmill recall and delivery issues.Įquinox’s app launch had a few hiccups. The company has about 2 million subscribers as of this May, with membership growing 135% compared to a year prior. Peloton has been the biggest beneficiary of that trend. That growth is primarily driven by people’s habits being permanently changed by the pandemic.Īn Equinox "In the Wild" location. Online and connected fitness is projected to become a $60 billion industry within the next six years, according to Allied Market Research. The company declined to disclose how many total members the app has.Įquinox has entered a competitive but massively growing space. Belsham said that the privately held company is “very excited about the speed of which the rebound is happening and that people are willing to come back.” About half of classes that are completed in the app are done in its gyms, he said, reflecting perhaps another permanent change in people’s habits. Gyms are reopening as Covid-19 restrictions are relaxed. “We really believe that physical and digital are complimentary.” “The access that digital gives you to fitness allows you start on the journey, but the physical experience gives you that community, motivation and access to instructors and equipment that really drives that habit,” he told CNN Business. Simon Belsham, president of Equinox Media, said its physical footprint and its app is giving the brand an advantage over its buzzier rivals. Equinox is experimenting with outdoor gyms it calls “In the Wild” and has opened 20 “SoulCycle Outside” studios. The New York-based company is also trying differentiate itself with its “tribrid” model, which includes working out at home through its app, visiting its gyms and exercising outdoors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |